Heineken App Živi z mestom - Shape your city

The »Shape Your City« campaign showed us how important a common goal really is. It was a showcase of small actions and contributions that will eventually transform a city into a safer and also a more exciting place.
Heineken's »Shape Your City« campaign is a global call to inspire the urban dwellers to take action and redefine the concept of city landscape. We rose to the challenge.
The main challenge was to come up with an idea that would work well with the different levels of existence: the digital and the physical. Thus, we developed a native iOS and Android mobile app that was engaging and fresh.
The overall engagement of users showed us that we are on the right track.
A convincing & successfull mixed reality story is a ballenced blend of emerging technologies, great user experience strategy and efective product delivery.